Memory
Chunking
Organizing separate items into meaningful, familiar groups can make information easier to perceive, rehearse, and retrieve.
Psychology, behavioral science, perception, human computer interaction, and usability principles explained for working designers.
Start here
25 concepts matched
Memory
Organizing separate items into meaningful, familiar groups can make information easier to perceive, rehearse, and retrieve.
Behavior
Flow is a deeply absorbed experience associated with clear goals, immediate feedback, concentrated attention, and a workable balance of challenge and skill.
Memory
Immediate-memory performance is limited and can improve through meaningful recoding, but Miller’s ‘seven plus or minus two’ is not a universal UI item limit.
Behavior
Retrospective evaluation of an experience can be disproportionately influenced by its most intense moment and its ending rather than its full duration.
Attention
Attention prioritizes some available information for deeper processing while other visible or audible information receives less processing.
Memory
Recall often varies by an item’s position in a sequence, with advantages for early and recent items under many test conditions.
Attention
A second target in a rapid stream is often missed when it appears shortly after a first target that receives attention.
Attention
People can ignore page regions that resemble advertising or other routinely irrelevant content, even when those regions contain useful information.
Memory
Verbal and nonverbal representations can create partly independent, connected memory codes that support later understanding and retrieval.
Memory
Retrieval improves when available cues overlap with information and context encoded during learning.
Cognitive load
Extraneous cognitive load is mental work caused by how information or a task is presented rather than by the relationships that must be learned.
Memory
Accessible memory for newly learned material often declines rapidly at first and more gradually later when there is no effective review or retrieval.
Decision making
Choices can change when equivalent outcomes are described through different gain, loss, survival, or mortality frames.
Memory
Information people generate themselves is often remembered better than comparable information they only read.
Mental models
Information scent is the perceived value of a cue for predicting whether a path will lead toward the information a person seeks.
Gestalt
Perception can complete missing contours or parts when the remaining structure supports a plausible whole.